IMAGIN MICAMP 2025

Jarell Brown is an experienced analytics and business intelligence professional at The Henry Ford, specializing in designing and managing enterprise analytics, reporting products, and innovative technology solutions. His work supports data-driven decision-making and strategic alignment across the organization.  Jarell has a proven track record in various industries, including Geospatial Information Systems (GIS), Museums & Cultural Institutions, Sponsorship, Experiential Evaluations, Digital Analytics, Omni-channel Marketing, Consumer Insights, and Automotive.  His innovative solutions have optimized workflows and maximized social and business impact. Notably, his project, Innovation Atlas, earned a Special Achievement in GIS Award (SAG Award) from ESRI.

Come along on a journey of adventure through a series of short stories from the far sides of the world. During this 45 minute presentation you will hear stories of Mitch’s mountaineering expeditions:  life and death on Denali during his 20 day solo expedition, traversing North America’s 3rd highest point, an unplanned solo attempt on Mt. Rainier, and climbing in Africa’s High Atlas Range. Mitch will use 3D maps in ArcGIS Earth to show you the routes and camps along the way and also use his own personal media to tell his stories and put you there with us on the mountain. This is a can’t miss event for anyone who loves adventure, geography, or has ever wondered “what it takes to be a mountaineer”. Bring your notepad and hang-on because this session will be intense!  “After a summit, I never view it as if I beat the mountain. I view it as a kinship between the mountain and myself. If you climb – you have that respect.”